Real Results. Real Clients. Real Impact.
Case Study: Kids Care Dental & Orthodontics
Challenge:
Kids Care Dental & Orthodontics wanted to increase member growth at six new practices in Northern California. Despite working with multiple video production companies, their previous content lacked creativity and failed to resonate with their target audience—mothers with children aged 0 to 8 years. The videos were uninspiring and didn’t convey their playful, welcoming brand promise: “We love kids, and kids love coming to us.”
Solution:
Stone Sharp Images took on the challenge of transforming Kids Care Dental’s video content strategy to effectively build brand awareness and drive new memberships.
Our Approach
•Three Core Videos: Showcasing the three main value propositions of Kids Care Dental & Orthodontics, emphasizing their child-friendly environment, expert care, and welcoming approach.
•Targeted Instructional Videos: Designed to re-engage website visitors through retargeting campaigns and social media.
•Comprehensive Guidance: We led the client through the entire process—storyboarding, scriptwriting, production, and editing—ensuring the messaging was clear, engaging, and true to their brand.
Results:
The new content strategy resulted in:
• Increased engagement with paid ads and retargeting campaigns.
•A stronger connection with the target audience, especially parents seeking a welcoming dental experience for their children.
•Positive feedback from the client about the creativity, speed of delivery, and overall quality of the videos.