This is a new approach to the typical real estate video..
With the boom of real estate agents in the last 10 years, there is some tough competition out there. Nick Shaw wanted something different for his marketing, and I mentioned a business vlog. It was the perfect way of making a home more enjoyable to learn about, and most importantly, it takes the pressure off the viewers. What I mean by that is these videos don’t put pressured potential buyers to say yes or no about the house. They just watch and enjoy it. They also get to know Nick a little more by the end of the video.
Content like this can easily place you at the top of your market. Like Million Dollar Listing on HGTV. The agent who hosts the show is looked at as an expert because he is simply just the guy on the show. Everyone watching that show will respect his options, and what he has to say about any given property.
That is the base concept for this video. Making real estate content that is easy to watch and shareable. Putting the agent as the one to listen to about the local area
- Client Nick Shaw - Hilary & Revery Real Estate
- Date 2018
- Objectives Advertising